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Job Summary

The Senior Director of Marketing is responsible for developing, managing, and leading a team to support internal stakeholders, lines of business, and functional departments in achieving the strategic priorities and business objectives of our healthcare organization. This role requires coordination, delivery, and success of complex initiatives supporting high-profile business priorities. The Senior Director will provide strategic counsel, subject matter expertise, and visibility to direct reports, departmental colleagues, and the executive leadership team.

Job Duties

• Provide direct supervision and people management, reporting to the VP of System Marketing & Brand.
• Solve complex problems and identify solutions from a broad perspective, working independently in the most complex situations.
• Develop proactive strategies, plans, and initiatives in partnership with clients to achieve organizational priorities and objectives.
• Understand the business objectives at various levels and apply that understanding to develop a comprehensive marketing, communication, and community engagement strategy.
• Identify, evaluate, and recommend target audience(s), market(s), product(s), program(s), and/or service opportunities based on market/audience needs.
• Act as a strong fiscal steward, overseeing the system marketing budget to ensure the highest marketing return on investment.
• Lead a cross-functional team of marketing, communications, and digital engagement experts to co-create tactical plans and successfully deploy them.
• Utilize department resources efficiently in a matrix-model environment.
• Stay abreast of external and internal trends and business landscape that could impact the strategy and adapt plans accordingly.
• Monitor local, regional, and national issues that may impact the organization's brand or operations.
• Collaborate with senior directors and peers to implement plans and monitor progress.
• Track and report process and outcome metrics, including customer leads, conversion rates, revenue generated, and awareness metrics.
• Establish yourself as a trusted advisor and counselor to clients, managing their expectations through transparent and frequent communication.
• Present recommendations, plans, status reports, and metrics to clients and leadership.
• Look for synergies to increase share of health and share of wallet through cross-promotion, cross-sell, upsell opportunities, and community engagement.
• Implement a grass-roots health promotion campaign to support the mission, vision and values of the organization.
• Align community relations plans strategically with business development and marketing plans for each region.
• Manage the implementation of community relations activities through cross-teamwork with communications, health plan, education, fundraising, and operations.
• Ensure accurate representation of the organization at key community/regional events and meetings.

Work is typically performed in an office environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.

Education

Bachelor's Degree-Related Field of Study (Required)

Experience

Minimum of 7 years-Related work experience (Required)

Skills

Brand Management; Marketing Channels; Leadership

About Geisinger

Founded more than 100 years ago by Abigail Geisinger, the system now includes ten hospital campuses, a 550,000-member health plan, two research centers and the Geisinger Commonwealth School of Medicine. With nearly 24,000 employees and more than 1,700 employed physicians, Geisinger boosts its hometown economies in Pennsylvania by billions of dollars annually. Learn more at geisinger.org or connect with us on Facebook, Instagram, LinkedIn and Twitter.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

Our Vision & Values

Everything we do is about making better health easier for our patients, our members, our students, our Geisinger family and our communities.

KINDNESS: We strive to treat everyone as we would hope to be treated ourselves.

EXCELLENCE: We treasure colleagues who humbly strive for excellence.

LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow.

INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation.

SAFETY: We provide a safe environment for our patients and members and the Geisinger family.

Our Benefits

We offer healthcare benefits for full time and part time positions from day one, including vision, dental and prescription coverage.